Assistant Director, Admissions Communications & Marketing

Role Overview The Assistant Director, Admissions Communications & Marketing will support undergraduate enrollment marketing for NYU Abu Dhabi, implementing multi-channel campaigns across paid media, email lifecycle marketing, social media, web, print, and recruitment events. What You Will Do The incumbent will lead direct campaign execution, coordinate digital content updates, and monitor campaign metrics to ensure operational quality, brand compliance, and continuous optimization. Why It Might Be a Fit This position requires a hands-on marketer skilled at executing complex audience segmentation, building workflows, and translating overarching enrollment goals into high-quality prospective student touchpoints. Requirements • Bachelor's Degree • 5+ years in marketing and communications experience, preferably relating to higher education • Content/creative development experience • Proven experience in experiential marketing, events, print, digital, paid media, PR, and social media • Superior written, oral, and interpersonal communication skills in English & Arabic (preferred) • Demonstrated ability to effectively organize and manage multiple projects and priorities • Proven ability to work collaboratively and effectively with and across teams and to function well in a larger and global environment • Results and detail-oriented, highly organized and creative self-starter • Ability to set goals and easily adapt to changing demands • Ability to work some evenings and weekends as required by admissions events

Benefits • Dental insurance • Vision insurance • Health insurance • Paid holidays • Retirement plan • Paid time off • Life insurance