Senior Marketing Manager, Digital Payments

Role Overview Lead the launch and growth of new use cases for payment products across MEA-TR, owning the end-to-end go-to-market strategy from customer research to launch execution and post-launch optimization. What You Will Do Define customer value propositions, build targeting frameworks, design lifecycle campaigns, and drive measurable adoption of new payment experiences. Why It Might Be a Fit The successful candidate will operate with a high degree of autonomy, partnering with product, analytics, design, and external partner teams to bring new payment use cases and categories to market at scale. Requirements • 6+ years of professional non-internship marketing experience • Experience building, executing and scaling cross functional marketing programs • Experience using data and metrics to drive improvements • Experience in developing and managing acquisition marketing or channel programs • Experience presenting metrics and progress to goal to senior leadership